{"id":18752,"date":"2019-11-28T21:46:12","date_gmt":"2019-11-28T13:46:12","guid":{"rendered":"https:\/\/www.wtravelmagazine.com\/?p=18752"},"modified":"2020-08-03T17:19:04","modified_gmt":"2020-08-03T09:19:04","slug":"ferragamo-shifting-the-lens-on-tuscany","status":"publish","type":"post","link":"https:\/\/www.wtravelmagazine.com\/ferragamo-shifting-the-lens-on-tuscany\/","title":{"rendered":"Ferragamo Shifting The Lens On Tuscany"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]The heart of Italy, home to glorious vineyards, artistic legends and refined culture<\/strong><\/em>
\nFerragamo has for a significant time tailored luxury goods for its clientele, but recently, the brand also weaves fabulous human experiences\u2014by means of curated tours. Leonardo Ferragamo, third generation of the renowned family, follows his grandfather\u2019s entrepreneurial footsteps. In his case, the instrument was not a needle nor a fabric; it was his taste in refined hospitality.
\nIn 1995, the younger Ferragamo has founded the Lungarno Collection, a swanky assembly of Portrait hotels lodged in Italy<\/strong><\/a>\u2019s beloved cities\u2014Florence, Rome, with an eye on Milan. Recently, his panache for Italian immersion was cultivated in the glorious backdrop of Tuscany.
\nThey dubbed it Tuscany Again, perhaps a reprise of its old glory, a comeback to the big screen. The Ferragamos are no strangers to the region; cradled inside the lush green fields of Florence is the Palazzo Spini Feroni, home to the brand\u2019s headquarters and museum, where many of their beloved pieces were conceived, and many of the local craftsmen were able to produce wearable pieces of art.
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

\"Santa

Santa Maria del Fiore cathedral, By Ivan Kurmyshov<\/p><\/div>\n

\"View

View from the Palazzo Pitti, By Dima Moroz<\/p><\/div>\n

\"Farmhouse

Farmhouse in Chianti with beautiful row of vineyards, By Dan74<\/p><\/div>\n

\"The

The famous Boboli gardens in Florence, By trevorb<\/p><\/div>\n

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The luxury travel brand was dedicated to do one thing: to showcase the region where the Ferragamos flourished, whose success spanned more than a century. Here, 21 unforgettable and often interactive experiences were created to inspire travellers, and afford them the chance to be emotionally engaged with the local community. The offerings are wide and in breath-taking variety: In Chianti, one can learn how winemakers combine their precious liqueur, with a chance to blend a personal concoction with the noted wine expert and sommelier, Filippo Bartolotta. In Florentine, wander through the historic maze and pick up many of its lesser-known legends while inhaling the glorious scent of its perfumeries. Take this chance to visit the Baptistry\u2019s hidden corridors or stroll down the famous Palazzo Strozzi after its peak hours. In Maremma, immerse in the coastal beauty by exploring the caverns lodged on the Tuscan coastline, then dive into a sea-to-table lunch with a relish.
\nEach experience, like a fine coat, is tailored to one\u2019s preferences. Private museum tours, glimpses of artisan studios, sustainable fishing, boating and personal wine blending; all of them scream with fine taste and luxury, benefitting of Ferragamo\u2019s wide connections and remarkable assets. But this closer glimpse at Tuscany is not just pure indulgence; Tuscany Again is created as something special to the community itself, where influential hands pull the lenses back to Italy\u2019s charming region, and put its renaissance beauty back to the spotlight, where it truly belongs. tuscanyagain.org<\/a><\/em> \u25fc<\/p>\n

[\/vc_column_text][vc_column_text]Subscribe to the latest edition now by clicking here.<\/em><\/a><\/span>
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\u00a9 This article was first published in Oct-Nov 2019 edition of World Travel Magazine.<\/em><\/strong><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]The heart of Italy, home to glorious vineyards, artistic legends and refined culture Ferragamo has for a significant time tailored luxury goods for its clientele, but recently, the brand also weaves fabulous human experiences\u2014by means of curated tours. Leonardo Ferragamo, third generation of the renowned family, follows his grandfather\u2019s entrepreneurial footsteps. In his case, the […]<\/p>\n","protected":false},"author":1,"featured_media":20999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[823],"tags":[2143,177,2110,1698,2012,621,2480,1323],"acf":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/posts\/18752"}],"collection":[{"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/comments?post=18752"}],"version-history":[{"count":0,"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/posts\/18752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/media\/20999"}],"wp:attachment":[{"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/media?parent=18752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/categories?post=18752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wtravelmagazine.com\/wp-json\/wp\/v2\/tags?post=18752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}